For over 16 years, Andy’s Lawn & Snow has been Central Minnesota’s trusted name for lawn care and snow removal. But as their business grew, their old website couldn’t keep up. That’s when they turned to ArborSite—a website and digital marketing solution from sister companies 立博客户端app下载 and Arborgold—for a much-needed upgrade.

The results were impressive: shortly after launch, demand for their lawn mowing services skyrocketed, filling their schedule to capacity. Thanks to ArborSite, Andy’s Lawn & Snow didn’t just connect with more customers—they tripled their monthly leads and transformed their business.

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Table of Contents

• Challenge
• Solution
• Results

Challenge

Andy’s Lawn & Snow had a few roadblocks on their path to growth:

• Reaching Local Customers
• Service Area Confusion
• Outdated Website
• Demand for New Leads

“We are now able to reach a broader customer base. With Google Ads and a new website, we are able to specifically market the services we offer in specific areas.” – Laura Frey, Customer Service Representative, Andy’s Lawn & Snow

Solution

To solve these challenges, ArborSite delivered a user-friendly website management platform paired with powerful digital marketing strategies, including:

• New Mobile-Responsive Website
• City-Specific Landing Pages
• SEO-Optimized Content
• Easy-to-Use Website Platform
• Integrated Web Forms
• Cost-Effective Local Service Ads (LSAs)
• Monthly Analytics & Insights

“Our Google and website leads have almost tripled since we made the change. It is very easy to enter a new customer/lead from the website and Google into Arborgold. Tracking generated leads is very easy.” – Laura Frey

Results

Since launching ArborSite on February 14, 2024, Andy’s Lawn & Snow has seen outstanding growth:

• Website Traffic: 2,723 organic visitors since the new website launch.
• Organic Leads
  • 454 YTD
  • 111 in just one month
• Local Service Ads (LSA) Performance
  • 141 leads through LSAs

Google Business Profile (GBP) Metrics YTD

• 773 clicks to the website
• 396 calls through GBP, approaching last year’s total of 456.

• Exceeded Expectations: Organic website traffic, LSA leads, and GBP metrics are on track to surpass previous years’ performance, all while keeping costs competitive with industry standards.

How ArborSite Adds Value to Andy’s Lawn & Snow

“The assistance in creating the website and also mainly the help provided to me in making updates to the website. I also am able to ask any kind of question pertaining to how Google Ads work and get the answer quickly.” – Laura Frey

Ready to turn your website into a lead-generating machine?

If you’re tired of your website’s low search engine ranking and lack of lead generation, it’s time to talk with the professionals! Schedule a free marketing evaluation with an ArborSite expert to discuss your specific needs.

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